The Importance of a Responsive Website

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Responsive Website

It goes without saying that no business would set out to purposefully annoy their website visitors but perhaps you are doing that without actually realising it. A big frustration for mobile users is going onto sites that are not mobile friendly and this happens more than you might think.

Did you know that 55% of internet access is through mobile users? Mobile overtook desktops as the top way to access the internet a few years ago and the numbers keep going up. With smartphone ownership at such high levels, any business must be aware of the experience their online channels are providing to their mobile users. If a user finds a site difficult to use, they are much less likely to do business with the company.

In fact, if you take a look at this infographic produced by Top 10 Website Hosting you can see how big an impact not having a responsive website is on businesses. To start with, 52% of users said that a bad mobile experience made them less likely to engage with a company. Can you afford to let your website frustrate users? If you are looking to increase your customer base then you probably can’t.

Getting a new responsive website doesn’t have to take a long time or cost a lot of money. There are thousands of responsive templates available from popular providers like WordPress. All you need is a great web host and you could have a new mobile friendly website up and running really quickly.

It is also important to shape your website content with your mobile users in mind, so using formats that work well on mobiles. One of the biggest things that will influence users to buy your products is having clear, high quality content that is easy to view.

Don’t annoy your visitors; impress them with a new responsive site and you will soon see your customer base start to expand.

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